Marketing Research and Segmentation Paper Example | Topics and Well Written Essays - 1500 words

merchandising and divider - Research Paper ExampleThe author of this research essay Marketing Research and Segmentation considers that marketing can help a firm to improve its image in the market and reach out its customer base. He analyses the real existing example - Macquarie University Hospital. He makes a brief description of the hospital and makes a market research psychographic & lifestyle analysis. An appropriately customized lifestyle analysis has been used for helping the musical arrangement to proceed to market segmentation. In this way, the relationship between the shaping and its customers would be improved leading the organization to a long term growth.In conclusion the author sums up that the lifestyle analysis of mint in NSW can help marketers in Macquarie University Hospital to develop an effective marketing plan found on market segmentation, in terms of income and gender. However, the potential drawbacks of lifestyle analysis, as analyzed earlier, should no n be ignored. Also, marketers in the Macquarie Hospital should take into consideration the fact that in current market conditions, which are passing turbulent, it is difficult for market trends to remain unchanged. By the way, the author is accurate with demographic instruction the demographic information used in this paper has been based on reports published by the Australian government and the Australian Bureau of Statistics. From this point of view, the validity and the accuracy of information used in the development of this study could not be doubted.