Captain Morgan Original Spiced Rum :: essays papers

police captain Morgan Original Spiced RumThis AD is about an alcoholic beverageic beverage called Captain Morgan Original Spiced Rum. When you first see this AD you digest clearly see that the focus of this ad is to make you want to drink. It jumps out and says drinking is cool. Its saying not directly but indirectly. The focus of it is to make you want to buy this beer because those people argon drinking it. Theyre having a fun and huge time, so the ad can get those people that want to have a fun and great time. The tone of this ad is pretty funny. As you can see the headline of this ad says, take off your pants and stay a while. You can make different interpretations of this ad which makes it even funnier. The region is also very funny, because of that line. The language is quite funny to me, but some people that do not understand it likely would not enjoy this ad. several(prenominal) people might think the language is ridiculous and inappropriate. Most young people would fin d this ad very natural to them. I am not saying that old people wouldnt like this ad, but some of them might not get it or understand the humor of the ad. It all depends what your comment of humor is. The audience is mainly designed for younger people. I can conclude this by seeing that all the people in cabin are young, maybe in there 20s. Also they could be snowboarding and not a lot of old people snowboard. So this ad is mainly to draw the younger folks. The design of this is pretty thought out. The whole logo is in red, and the ad is in black and white so they try to catch your fear by doing that. You turn the page in the magazine and all of sudden you see take off your pants and stay a while you probably are going to see what the ad is all about. I think its smart advertising that they have the main logo in red and the alcohol colored but the background in black and white.